Favorite Super Bowl Commercials 2008

Here are my personal favorite Super Bowl commercials from Super Bowl XLII. Read my introduction about Super Bowl ads if you haven't already.

My criteria: Of course, I wanted to be entertained, but the ads also had to sell the benefits of the product. I didn't include Super Bowl ads that were dumb, annoying, or offensive (very subjective, I know, but this is my list.) I also didn't include Super Bowl ads that were just movie trailers, since they're a different kind of thing.

Note: These superbowl commercials are hosted by hulu.com, and may not work if you're coming from a domain outside of the US. Sorry about that! (I'll find a more international source if I can.)

FedEx: Carrier Pigeons

Funny, innovative, conveys key benefit (don't try to do this yourself).

Bridgestone: Highlights

Funny development and payoff, good illustration of benefit.

ETrade: Bobo the Clown

Good benefits, funny.

Tide: Talking Stain

Good illustration of concept, simple, to the point.

careerbuilder.com: Follow Your Heart

Weird and creepy, effective.

Doritos: Mousetrap

Funny payoff, weird, sells product benefit.

Ice Breakers Ice Cubes: Break the Ice with Carmen Electra

Funny, unexpected conclusion.

Bridgestone: Scream

Funny, cute, wierd.

VitaminWater: Jocky Shaq

Silly exaggeration, but interesting and memorable.

Toyota: Eight Crazies

Interesting to watch, conveys a benefit (seats 8).

Return to the intro about Super Bowl Ads.

Return from Super Bowl Commercials to the Video Jester Home page